Most folks expect near-instant access to your website -- so much so that they become 32% more likely to leave your site after viewing a single page when loading time increases from one to three ...

Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the most consistent technical ...

The loading time of your website is an important factor that determines its overall success. As people generally prefer sites which load fast, they tend to lose their patience when they come across a ...

A slow-loading website can drive visitors away -- this is the essence of the 2-second rule. With attention spans shrinking, your website’s loading times and performance have never been more important.

If you’re a website owner and you want your marketing dollars to stretch further, you should prioritize SEO. But SEO is a long-term game; in fact, some aspects of an SEO strategy can take months, if ...

Google PageSpeed Insights is the gold standard when it comes to checking website loading time. But that’s primarily designed for developers. Non-techies can look at Pingdom and GiftOfSpeed instead.

Visitors won’t stick around if your site is slow. Speed things up with simple fixes like removing unused themes and plugins, installing a CDN or switching web hosts. Dianna Gunn built her first ...