In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Pharma marketers are about to develop tremendous leg strength thanks to the defensive crouch the Food and Drug Administration has forced them into. By issuing a broadside of 40 Untitled Letters to ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

So what can marketers do differently? The Drum, in partnership with programmatic advertising technology company PulsePoint, has launched a report exploring key areas marketers need to focus on to ...

Plus: Consumers Don’t Trust AI Marketing, Scarlett Johansson Gets An Apology From OpenAI For AI That Sounds Like Her, Retail Stores Struggle To Keep Up, Target Retools Pride Strategy Everywhere you ...

Effective startup marketing goes beyond selling product features; it should focus on solving customer problems. Honesty in marketing trumps hyperbole to build lasting customer trust and avoid costly ...

Hype cycle impact. Generative AI’s adoption follows a two-stage hype cycle: refining technology and identifying practical use cases. Content-driven AI. Generative AI is changing how content is created ...

AI continues to dominate the marketing conversation, but what do marketers really understand about it? What we do know is when it comes to artificial intelligence the terms machine learning, deep ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is causing a ripple effect across partner ecosystems, creating a slew of ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything ...