The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company. But Gonzalve ...
Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...
The BIC Cristal pen might be the most successful industrial design object of all time. Not because it was precious or clever, ...
Many traditional companies looking to create buzz like to present themselves as tech companies. Restaurant chain Sweetgreen once said it acted more like a tech company than a purveyor of food. The New ...
You’ve never seen a Bic Cristal like this before. Almost everywhere you go, from the doctor’s office to the library to the ...
No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...
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