Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.