Pumping is one of the worst parts of parenting, but there's a new pump that is making the annoying task infinitely better. The Willow pump was introduced late last year and is already getting rave ...

What’s it like having newborn twins? Well, the other day while eating a cinnamon roll for breakfast at 1:30PM, I accidentally bit off the end of the plastic fork I was using and I just kept chewing ...

Hands-free, cordless and with the kind of blissful silence that only a mother can appreciate, the Willow breast pump is a godsend for tired parents. Claire Reilly Former Principal Video Producer ...

SAN FRANCISCO, Sept. 9, 2025 /PRNewswire/ -- Willow Innovations, Inc. (Willow), the Femtech leader and inventor of the first fully in-bra wearable breast pump, is once again revolutionizing the ...

High-performance with a lower price - Moms no longer have to sacrifice performance for price. Designed to optimize maximum comfort and milk output, Willow Sync features a smooth flange tunnel and 20 ...

What was it that was draining the joy out of my first months of motherhood? Even more than fear or uncertainty or lack of sleep, it was the pumping: the angst that came with having to strip down at ...

Posts from this topic will be added to your daily email digest and your homepage feed. Willow’s on-the-go in-bra pump just got a little more convenient to use. The new Apple Watch companion app ...

Working mothers are not only a serious force of nature, they are also an equally sincere force in the U.S. economy. As the U.S. Department of Labor reported, 69.9% of mothers with children under age ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. The Elvie (left) and Willow ...

LAS VEGAS -- A new breast pump startup wants to help new moms take a literal hands-off approach to pumping. Willow is a set of two breast pump wearables that are meant to be worn inside a woman's bra.

Two years ago we came to CES looking for OLED TVs and Alexa-enabled refrigerators, but it was ultimately a smart breast pump that stole the show. Engadget, along with the rest of the tech press, ...