One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

Strolling down the Safeway wine aisle is a lot like touring an art gallery -- there are bold abstracts, classic still lifes, pastoral landscapes. Some wine labels are more than packaging -- they're ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

In today’s challenging marketplace, it’s imperative for a winery’s bottles to stand out on a crowded shelf when consumers ...

Both companies are based in Southwold, and Adnams and Spring worked together to create bespoke hand-drawn illustrations to incorporate into the wine labels. Two of the designs are for new lower ...