Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Having an inspiring and attainable vision statement for your company is one of the most important ways to motivate the entire staff's progress toward attaining particular goals. When you are starting ...

Your vision statement is your hope for the future – an inspiring, futuristic thought that's memorable in its simplicity. You wouldn't guess it by reading most businesses' vision statements – including ...

Defining your company’s vision and mission is crucial not only for effectively presenting your brand in the market, but also for internal operations. A company’s vision and mission statements keep the ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Opinions expressed by Entrepreneur contributors are their own. In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar ...

I always thought vision and mission statements were corporate rubbish that — metaphorically or actually — made up the opening slides of an overly long and unnecessary presentation that no one ever ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...

Strategic Plan for academic years 2019/20, 2020/21, 2021/22, 2022/23. Our strategic plan identifies these three vision areas: Our research vision: The CU Art Museum creates scholarship, exhibitions ...

Opinions expressed by Entrepreneur contributors are their own. I always thought vision and mission statements were corporate rubbish that — metaphorically or actually — made up the opening slides of ...