You don't need a supercar to stand out on the road. A cheerful color on the sheetmetal goes a long way—in a good way.

To further hammer home the point that car buyers are a boring lot, the BASF Color Report for Automotive OEM Coatings for 2025 ...

Despite a growing range of bold finishes offered by automakers, American buyers once again showed strong loyalty to neutral ...

According to Axalta's 2025 Global Automotive Color Popularity Report these are the most popular paint colors across the globe ...

Automotive research company iSeeCars conducted a study revealing the best and worst car colors for depreciation. While some colors have above-average depreciation rates, there are still plenty of ...

Yellow and orange have been among the best colors for retained value since iSeeCars began tracking depreciation by color. More demand than supply translates to higher value on the used market. Gold, ...

The Scion FR-S was one of the greatest driver's cars of the modern era (I, a former FR-S owner, say this with no bias) and the Toyota GR86 seems to have followed beautifully in its footsteps. There's ...

Do yellow cars actually feel faster, or do they just look that way? This cinematic montage explores the psychology of speed and color through high-quality 3D car models and smooth visual edits. No ...

New data shows yellow and orange vehicles retain the most value after three years, while common shades like black and white take the biggest hit at resale. It turns out your car’s paint job does more ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...