Vietnam has introduced new regulations that significantly curtail how long unskippable video ads can run on platforms such as ...

YouTube will soon be limited to running pre-roll adverts that last for a maximum of five seconds, but it’ll only take effect in Vietnam.

A country has introduced new rules that dramatically limit how long unskippable video ads can run on platforms like YouTube. The move targets long, forced ads and also bans delays when closing static ...

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The ...

There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

YouTube parent company Alphabet reported its first quarter earnings Thursday. By Alex Weprin Senior Editor Even as linear TV continues to struggle, the video advertising market on YouTube continues to ...

Today’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads. The good news is that getting started with video ads is easier than ever. Video ...