Nobody needs to tell Thoroughbred breeders and owners about the financial demands associated with their commitments. Partnerships and microshares have become popular for a reason—they help reduce ...

ZED RUN Legacy is a unique digital asset built currently traded on the Ethereum blockchain. This NFT Collection was first minted in 2022. Each NFT (Non-Fungible Token) represents ownership of a ...

Imagine the Kentucky Derby taking place 30,000 feet in the clouds above a Tron-like digital world, where purse prizes are paid in a futuristic currency called Ethereum. No, this isn’t the plot to a ...

NASCAR is headed to the metaverse, agreeing to partner with Zed Run to release NASCAR-branded digital horses on the blockchain-based racing platform. NASCAR chief digital officer Tim Clark said he ...

Tamagotchi meets Churchill Downs in one of sports’ newest cryptotrends, Zed Run. The online game, which has generated hype and consternation in equal measure, allows for digital horse ownership, as ...

Popular beer brand Budweiser and Ethereum-based NFT horse racing game Zed run have come together for a marketing and sponsorship deal to launch a Budweiser-themed race track in Zed Run. The two will ...

Brands are making their bets on the metaverse. When a virtual Kentucky Derby replaced the real thing at the height of the pandemic last year, virtual horse racing gained mainstream attention. What ...

The rise of NFTs has expanded from digital art to sports collectibles such as digital trading cards and NBA Top Shot moments. Now, even horse racing is getting involved. A growing player in the space ...

The Kentucky Derby, awash in almost 150 years of tradition, will unfold on Saturday with its usual spectacle of muscled thoroughbreds, fashionable gentry in the grandstands, and drunken degenerate ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...