Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness ...

Consumer behaviour analysis company Comscore has partnered with advertising platform Yahoo DSP to support political ...

(Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter and ...

Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness ...

The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win ...

In New York, AI-powered advertising insights and intelligence platform Tenetic has appointed former Comscore innovation leader Dr. David Algranati as its Chief Research and Production Officer, ...

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology When you purchase through links on our site, we may earn an affiliate commission.

“The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled,” remarks Bill Livek, Executive VP and CEO of Comscore. “The ...

Nielsen’s recent missteps have been Comscore’s opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely trend that the amount of time American adults spent with media ...

Comscore has let it be known that it will seek Media Rating Council audits for its national and local television measurement offerings sooner than originally planned. At Comscore’s request, the target ...