Companies that can connect purpose to the bottom line will gain a competitive advantage. For the rest, the idea will fade ...
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Editorial: Finding purpose in 2026

Purpose — often defined as the reason for doing something — is a powerful word that can determine one's direction in life.
The question serious leaders face is whether principles have any place in a world that rewards raw power and speed.
Across industries, leaders are facing a familiar and growing challenge: attracting and retaining talented people in an increasingly competitive and value-driven labor market.
Forbes contributors publish independent expert analyses and insights. I help leaders find their Zone of Genius and skyrocket their success. The past several months have caused a ton of uncertainty, ...
Many of the people I know seem to have a deep sense of purpose. Whether working for racial justice, teaching children to read, making inspiring art, or collecting donations of masks and face shields ...
Nilufar Ahmed does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
Knowing your "why" isn't just nice—it's essential to living a happy, fulfilling life. Here, experts offer steps to finding your purpose in life. What is the purpose of life? There are as many answers ...
Having a purpose in life may decrease your risk of dying early, according to a study published Friday. Researchers analyzed data from nearly 7,000 American adults between the ages of 51 and 61 who ...
Christmas reveals God's cosmic plan through Christ's incarnation, as Paul describes -- the pivotal moment when creation's ...
Do you have a sense of purpose? For decades, psychologists have studied how long-term, meaningful goals develop over the span of our lives. The goals that foster a sense of purpose are ones that can ...