When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Whatever it is you do for a living, dig down deep enough and it probably comes down to understanding and manipulating human behavior. Design products? You need to understand people’s problems and what ...

Behavioral scientist Zoe Chance reveals one of the aikido moves for handling resistance and other strategies to help you win people over. Below, Chance shares five key insights from her new book, ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...

Roughly two decades ago, a community-wide reckoning emerged concerning the credibility of published literature in the social-behavioral sciences, especially psychology. Several large scale studies ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

This project carried out a decadal survey on the social and behavioral sciences (SBS) in areas relevant to national security. The survey identified opportunities that are poised to contribute ...

A multi-year study of the reliability of published social & behavioral science research has found that only about half of published results are replicated by new studies.

Terry Bean has been named CEO of Behavioral Elements, a metro Detroit-based behavioral intelligence company focused on ...