Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

Up to 65 percent of our daily behaviors occur habitually—but how habits form remains difficult for researchers to understand ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

VR fitness games transform at-home workouts into immersive virtual gym experiences, boosting engagement, calorie burn, and ...

Adventure is a five-part virtual reality exclusive series to Apple Vision Pro. The film takes the audience inside the lives of extreme athletes and how technology brings their experiences to life.

Diners await their first bite-size course during Epic.Now at New York's Michelin-starred Icca. Sleek headsets line the omakase bar at New York’s Icca—host of Epic.Now, a new virtual reality experience ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...

This article is also available as a pdf version. A young man walks toward the entrance to an underground subway. As he starts down the escalator, his heart rate increases, but he continues. He ...

Over the past few years, researchers have tried to make virtual reality (VR) experiences even more immersive and personal. For example, back in 2022, the experts over at Stockholm University created a ...