Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

LONDON--(BUSINESS WIRE)--The In-Store Promotions Market is poised to experience spend growth of more than USD 13 billion between 2020-2024 at a CAGR of over 4.13%. The report also provides the market ...

What do herding cats and executing in-store CPG promotions across hundreds of retail outlets have in common? Both activities are frustrating, time-consuming and—quite often—fall far short of success.

Issues related to on-shelf availability (OSA) can cost retailers and CPGs an exorbitant amount of money and hinder in-store inventory management processes. Improving OSA and promotion execution can ...

Coupons are integral to retail marketing. Yet, it takes collaboration between retailers and suppliers to promote them effectively. That's what food retailers are finding out as they work closely with ...

Creating a recognizable name in produce is no easy feat, considering the limited number of recognizable brands in the market, but Dole did it and is tapping digital and in-store promotions to ...

When the Campbell Soup Co. introduced its new Prego Pasta Bake sauce, it opted to test an in-store media vehicle that would not only grab consumers' attention, but also help explain how the product ...