One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Michael McDermott has an unusual approach to label design, but his success in this competitive business can be attributed to the fact that he approaches everything he does from the perspective of a ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

The adage goes, “Don’t judge a book by its cover.” But what about a beer by its label? The artwork on craft beer bottles is as diverse as the breweries themselves. Even Greenbush Brewing Co. head ...