Starbucks made some major changes to its long-standing loyalty program last month.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

Value is key to the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less ...

Loyalty and rewards programs are shifting from being seen as optional perks to becoming critical budgeting tools for consumers facing persistent high prices. Banks, fintechs, and retailers are ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Shawn Conahan outlines how banks and fintechs can operationalise rewards as financial infrastructure, embedding real-time ...

Chipotle has relaunched its rewards program with new perks, easier redemption, and longer point expiration to draw back customers after a year of declining traffic. Across the industry, restaurants ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Early data shows the coffee chain's new 60-star redemption option has become its most popular, with more than a quarter of ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.