When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the communication of problem statements. Problems are often ...

Writing a problem statement helps your business identify issues that may be preventing you from reaching your goals. A problem statement includes statistics and other information that provides ...

If you don't know what you are trying to solve, you hardly stand a chance at solving it. And good design for user interface (UI) and user experience (UX) is about solving the most pertinent problems ...