Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

In 1997 questionnaire research was viewed by many scientists (including myself) as soft science and an “easy way to a quick publication”. The principles underlying high quality questionnaire research ...

This Pew Internet & American Life Project report is based on the findings of a daily tracking survey on Americans’ use of the Internet. Telephone interviews were conducted by Princeton Survey Research ...

Understanding various research study designs and methods is crucial for postgraduate students aiming to produce high-quality, impactful research. This resource delves into the fundamentals of research ...