Iowa Attorney General Brenna Bird is suing online gaming company Roblox. Bird alleges the company failed to protect kids from things like sexual exploitation. Roblox has more than 80 million daily users, and most are under the age of 18.

A key element of the lawsuit is Uthmeier’s office’s claim that Roblox “attracts vulnerable child users by design.” The court action details investigations by Uthmeier’s office that he claims uncovered intentional efforts to lure children into sexually charged circumstances.

The popular kids’ gaming platform has a history of making safety tweaks that sound good in a press release but fall short in practice. That’s why Kentucky has taken it to court.

Roblox claims that content on the gaming platform has surpassed one trillion all-time views on YouTube. That's according to the company's 2025 Roblox Replay, which alleged that in July and August, one in every five game-related videos posted on TikTok globally mentioned Roblox.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Core, a new Roblox-esque virtual hub for making, sharing, and playing games, is now available for free on the Epic Games Store. Though it's just now ...

Roblox (RBLX) is a fast-growing gaming platform aiming for 10% of $180B market with popular games and investment in safety & AI.