Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...
Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...
IAB Tech Lab, which sets digital advertising technical standards, has launched what it calls an open-source, server-side ad management framework, working with Equativ. The new tool, Trusted Server, ...
Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...
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