Sprite and NBA revive decades-long collaboration

The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...

Sprite Just Brought Back Its Most Controversial Flavor—Here's Our Honest Review

The idea originated from a viral trend where fans mixed a tea bag with Sprite to create what some dubbed "the most refreshing ...
Sports Business Journal

In throwback deal, NBA again makes Sprite its official soft drink

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...
Creative Bloq on MSN

Sprite rebrands and brings back the Lymon

Plus it gets a new sonic identity.
Marketing Dive

Sprite reasserts cultural bona fides with global platform, brand refresh

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

Anthony Edwards hyped about Sprite returning as NBA’s official global soft drink partner

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.
AOL

Sprite Is Launching the Perfect New Flavor for Spring — and It’s Only Available at Walmart

A new flavor of Sprite has arrived, just in time for spring. The Coca‑Cola Company is rolling out a fruity new addition to its Sprite Chill lineup — Strawberry Kiwi — and it's exclusively sold at ...
People

Sprite Is Bringing Back Its Vanilla Frost Flavor but Only 1 Retailer Has It

The vanilla-forward beverage is in stores through Feb. 3, 2026 The Coca-Cola Company Sprite Vanilla Frost is back in stores from now through Feb. 3, 2026 The vanilla-meets-lemon-lime soda is exclusive ...