In the age of "data is the new oil," product teams are increasingly leveraging vast amounts of data to fuel innovation. However, many product initiatives, irrespective of having enough data, fail. The ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I am going to identify and explain the ...

Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. And because of increasingly complex martech and CRM stacks, many brands are ...