Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

It's February, and we're talking about a different kind of chemistry, the one between your website and AI. SEO is the old way ...

Marketing professionals question whether "Generative Engine Optimization" accurately describes work focused on shaping ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

By 2026, AI visibility will drive brand trust and selection as platforms like ChatGPT, Gemini, and Perplexity replace traditional search as the starting point for buyer research. -- Generative Engine ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

As digital marketing continues to evolve, so too does the field of search engine optimization (SEO). While traditional SEO methods, such as keyword optimization and backlinking, have long been ...

What Is Generative Engine Optimization (GEO), and Why Should Printing Companies Care? As a CEO of digital marketing SaaS for the printing industry, I spend my days helping print companies navigate a ...