UPDATE – The CW issued the following statement on the matter: “We appreciate that our affiliates are still learning the power of our new programming and the implications that has for serving our ...

Xfinity is closing its 11-year run as the title sponsor of the NASCAR Xfinity Series in a way that fans will definitely appreciate: a commercial-free championship race. The CW Network will broadcast ...

A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.