Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

The mass amount of data collected by industries, retailers, and organizations requires knowledgeable professionals who can collect, mine, and analyze as well as store, retrieve, and manage data. These ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...