Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

I've had to keep this secret for the past 3 weeks, but lego sent me the Super Mario sets super early to review for Beyond the ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The days are upon us. lego and Nintendo have finally come together to release products officially and I'm here to talk about ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The 609-piece 343 Guilty Spark building set includes a functioning LED light and speaker that plays dialogue from the ...