Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.

About 65% of organizations now use generative AI, or almost double the number seen in a similar study last year, a McKinsey survey found. This shift suggests that to remain visible, businesses and ...

TL;DR: Elon Musk says the algorithm that determines what appears in each user's X feed will be made public within a week – a move he claims will bring transparency to the platform's inner workings.

CLEVELAND, Ohio — The Cleveland Browns start the new year searching for a head coach to replace Kevin Stefanski, something they haven’t done in six years. There is no shortage of candidates for the ...

Social media platform X will open its new algorithm to the public in seven days, Elon Musk said on Saturday, including the code used to decide what posts and advertisements are recommended to users.

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an ...

Several Democratic lawmakers who teamed up for a social media video back in November, urging U.S. service members to refuse illegal orders, say they're now being contacted by federal prosecutors for ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...