16hon MSN
User-generated social media content has no direct impact on brand engagement: B school study
"Both FGC and UGC influence customer-based brand equity, but only firm-generated content's source credibility enhances brand equity; the credibility of UGC does not. Brand equity acts as a full ...
Whether you want something delish to snack on while marathon watching, or something pretty to look at. View Entire Post › ...
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