Most agencies charge either a percentage of ad spend (typically 10-20%) or a flat monthly retainer ($3K-$10K depending on ...

Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

Sponsored by LSU has launched a new Digital Twin Design and Production Certificate, beginning Spring 2026, to prepare ...

When you analyze the mechanics of retention across different jurisdictions, specifically observing how a platform like the ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Discover 7 proven ecommerce email flows that turn first-time buyers into loyal fans by boosting engagement, trust, and repeat ...