Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

This article offers a high-level overview intended to equip aircraft owners and operators with the insight needed to ask ...

Researchers detailed a souped-up version of the GoBruteforcer botnet that preys on servers with weak credentials and ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...

The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears ...

By equipping their teams with these skills, agencies can create a seamless transition where talent thrives alongside ...

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...

As AI-driven energy demand collides with nation-state cyber probing and fragmented IT/OT defenses, utilities must move beyond ...

As ransomware attacks increasingly target backup data, many organizations are discovering that not all “immutable” storage is ...

When I record for my lead generation podcast, I focus on predictable acquisition and the systems that create consistent ...