Unity preview: videogame engine maker faces growth test amid rising competition

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...
Pocket Gamer.biz

Unity launches open beta for Unity AI game development tools

Unity has launched the open beta for Unity AI, a new suite of AI-powered tools designed to help developers build games within ...

Game engines were built for video games, but Japan is finding more interesting things to do with them

A recent report by Nikkei Asia highlights several interesting cases in which 3D engines are being used for far more than ...

Unity: Blockbuster Q1 2026 Results With Outsized Ad/Game Monetization Trends

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Aside game development, Japan wants to use Unity and Unreal Engine to simulate floods, redesign cities and more

Game development engines like Unity and Unreal are revolutionizing industries beyond entertainment in Japan. Companies and ...
Tom's Hardware on MSN

Japan using game development engines for urban planning and disaster management

Innovative game engine applications in Japan stretch from civil construction projects and urban planning to 'traditional' 3D ...