Unity Software Inc. (NYSE:U) operates within the expanding technology landscape that supports interactive digital content, ...

You have to feel for Adelaide Festival artistic director Matthew Lutton. He was just a few weeks away from kickstarting his inaugural program for the nation’s biggest international arts festival when ...

After discovering her college professor has created tech that allows humans to transfer their consciousness into a robotic ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Unity CEO Matthew Bromberg has touted generative AI advancements in its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Ubisoft shared its upcoming plans for the Assassin's Creed franchise today. Along with the news of a remake for its piratical entry, the game company also announced that a visual upgrade is coming for ...

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

Graphics Cards You might be as surprised as I was to learn that Assassin's Creed Mirage is one of the few games to use AI neural texture compression—the only one, I think AI Todd Howard says AI's 'not ...

Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

Who is getting disintermediated when AI enters the gaming race? And where does a shake-up in the C-suite leave a new value stock?