In the fast-moving world of digital marketing, Google Analytics 4 (GA4) has become the go-to tool for anyone determined to grow their website traffic meaningfully. GA4 moved away from the old ...

A cybersecurity incident at analytics provider Mixpanel announced just hours before the U.S. Thanksgiving holiday weekend could set a new standard for how not to announce a data breach. To recap: In a ...

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

For months, extremely personal and sensitive ChatGPT conversations have been leaking into an unexpected destination: Google Search Console (GSC), a tool that developers typically use to monitor search ...

Is the Google Data Analytics Certificate worth it? Shane Hummus dives into salary expectations, career paths, and whether this online course is a worthwhile investment. Trump orders release of ...

Google announced today that the Chrome web browser will load all public websites via secure HTTPS connections by default and ask for permission before connecting to public, insecure HTTP websites, ...

OpenAI said Tuesday it is launching an artificial intelligence-powered website browser, heightening the company's competition with Google, the Alphabet-owned unit that has long dominated online search ...

SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data analysis, report finding, and education features. Google hasn't published rollout details or help ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

This repo contains the source code for running a local MCP server that interacts with APIs for Google Analytics. Join the discussion and ask questions in the 🤖-analytics-mcp channel on Discord.

Microsoft has launched a redesigned Viva Insights web application, now combining the Copilot Dashboard with advanced reporting tools into a unified experience. The streamlined interface gives leaders, ...