Science is best communicated through identity and culture – how researchers are ensuring STEM serves their communities

Scientists have traditionally focused on educating the public on science or correcting misinformation. But researchers from ...
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In science communication, realistic avatars may foster more trustworthiness than cartoon-like ones

On TikTok there are exceptional "testimonials" like Nikola Tesla or Marie Curie delivering short science-related messages that have garnered millions of views. This is just one of many examples where ...
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Adding a Spark of Humor to Science Communication May Build Trust

Humor is something comedians and politicians alike have been using to connect with and captivate their audiences. However, this technique has not often been used by scientists and science ...
STAT

Building trust is about much more than sharing information

It’s a strange reality when more people recognize you from your videos on social media than from your peer-reviewed papers or “professional” work. During grad school, I could never have predicted that ...
The Conversation

Storytelling strategies make communication about science more compelling

Associate Professor of Communication Studies, University of Nevada, Las Vegas As a science communication scholar, I’ve always supported vaccination and trusted medical experts – and I still do. As a ...