Google Discover is largely a mystery to publishers and the search marketing community even though Google has published ...

Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and ...

According to financial documents obtained by The Wall Street Journal in November, OpenAI expects to burn through roughly $9 ...

Managing search marketing in 2026 feels less like pulling levers and more like steering a ship. The manual controls we relied ...

Search has changed over the past few years because it is no longer considered to be a single system. The old way of typing a query into the search box still holds true, but AI is layered on top. In ...

NEW YORK, Dec. 17, 2025 /PRNewswire/ -- adMarketplace, the leader in native search advertising, today announced the appointment of John Nitti as Global Chief Business Officer and Sam Cox as Chief ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

The classic marketing funnel, that neat, straight line from awareness to consideration to purchase, has irreparably changed. It's been replaced by a faster, fluid journey driven by consumers who find ...

Looks like ads really are coming to ChatGPT. In a post on X, Tibor Blaho, an engineer at AIPRM who has found leaks like these in the past, showed some coding from the ChatGPT Android app 1.2025.329 ...

If you’ve been enjoying the lack of advertising in Google’s new “AI Mode”, which replaces conventional web searches with a ChatGPT-style conversational interface, then I have bad news. Users are ...