Ready has steered Pinterest back to profit and user growth, with the help of an expanding Gen Z user base and new shopping ...

In an age of AI, growth hacks and endless “hacks,” it’s easy to forget that marketing had a working system long before algorithms and large language models appeared.

Kapwing researchers set up a new YouTube account with no prior preferences to test how content goes viral. They found that ...

If you’ve ever opened YouTube and seen a talking AI SpongeBob, a looping slime video, or something that feels engineered to ...

MTV India is shutting down after shaping youth culture for decades. This marks the end of an era as digital platforms replace ...

Once a TikTok wannabe, Instagram’s video feature is now a hit with users and advertisers. Can it make the leap to television?

A Kapwing study reveals how AI slop has become a global presence on YouTube, with billions of views and growing influence ...

For marketers, MTV’s UK sign-off is a clean line in the sand. There was a time when buying youth culture meant buying a slot ...

The algorithm year did not arrive with noise. That is exactly why it matters. Because the biggest changes are no longer announced, they are installed, accepted, and normalised. And by the time we ...

A report reveals AI-generated content now dominates YouTube, with India leading the trend in production and consumption.

Elon Musk says X will raise creator payouts to surpass YouTube as a way to preserve original content in the AI era, but ...

AI algorithms, trained on historical data reflecting men's sports dominance, may be gatekeeping sports content on social ...