60K views · 1.1K reactions | "Aren't we all boat people?" The annual...

MLA's highly anticipated Australian Lamb campaign launches today! 🐑🌞 This campaign is one of MLA's biggest investments and will feature prominently across online video, cinema, radio, retail point-of-sale, paid social, influencer marketing and PR. Each year, the campaign has the same core objective: to keep lamb top of mind throughout summer and drive purchase in-store. Watch the ad in full below 👇 | Meat & Livestock Australia

The annual Australian Lamb summer ad is out with a mission to lift Australia back into the world’s happiest nations, as Lambassador Sam Kekovich dismisses claims we’re unhappy despite families feeling the pinch from rising meat prices. | 7NEWS Sydney

THE AUSTRALIAN LAMB AD FOR 2025 IS HERE! 🥩🔥 This year’s ad lamb-poons the totally bonkers world that is the online comments section, with these internet aggravators brought to life as crowds of people bickering over everything from overgroomed poodles, AI and wind farms to global warming and Raygun’s infamous Olympics performance. So go on – the comments section is waiting! bit.ly/4iYo8jn | delicious. Australia

146K views · 3.2K reactions | Sam Kekovich has returned for Australian Lamb’s highly anticipated 2023 ad, which takes a dig at all things “un-Australian”. | Herald Sun | Facebook