Most people try to scale by building down the pyramid—starting with low-ticket offers. But the smartest play, especially early on, is to build top down. High-ticket clients help you validate your IP, refine your frameworks, and sharpen your teaching. That clarity makes your low-ticket offers actually work without hand-holding. Plus, 10 premium clients will move your business more than 50 one-off buyers ever will. | Greg Hickman
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Most people try to scale by building down the pyramid—starting with low-ticket offers. But the smartest play, especially early on, is to build top down. High-ticket clients
Greg Hickman. . Most people try to scale by building down the pyramid—starting with low-ticket offers. But the smartest play, especially early on, is to build top down. High-ticket clients help you validate your IP, refine your frameworks, and sharpen your teaching. That clarity makes your low-ticket offers actually work without hand-holding ...
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