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Programmatic Advertising Trends: Guideline s Benchmark Report | Guideline posted on the topic | LinkedIn

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Programmatic powers a massive share of digital media—but for many, it still feels like a black box. In this week’s Media Monitor, Kelly Sweeney and Sean Wright break down Guideline’s latest programmatic benchmark report to explain how DSPs work, why growth surged in 2024, where it slowed in 2025, and how streaming and CTV are shaping what ...

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