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How CEO Brian Niccol Plans to Reclaim What Starbucks Lost
26:03
WSJWSJ Leadership Institute
How CEO Brian Niccol Plans to Reclaim What Starbucks Lost
Starbucks CEO Brian Niccol opens up about his first year at the helm, the challenge of managing hundreds of thousands of partners," and why he believes Starbucks lost its way during the pandemic. Recorded on Dec. 9, 2025.
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