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I break down why most barbers struggle—it's not about getting clients, it's about thinking like a business owner instead of just a barber. I explain the BOSS framework: Belief (you're a brand, not just a barber), Opportunity (turn every haircut into growth through products and content), Systems (build structures that make money when you're not working), and Service (excellence that creates loyal clients who refer others). I challenge you to master cashflow, not just clippers, and build something
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