In 1977, Underoos launched a line of superhero inspired underwear that transformed a generation of kids into their favorite characters. Underoos were developed as a product idea in 1977 by an independent entrepreneur, Larry Weiss, who obtained licenses for the four major comic character groups (DC Comics, Marvel Comics, Hanna-Barbera, Archie Comics) which included Superman, Batman, Shazam, Wonder Woman, Supergirl, Spider-Man, and Captain America. The product idea was first offered to Hanes, but