So let’s talk authentic apologies today. Many people find it hard to say “I’m sorry” and I think it’s because it requires stepping into the emotional discomfort of owning that we made a mistake and that requires vulnerability; something many of us are not so good at. But here’s what what I’ve learned over the years: 1. When you’re dead wrong and you know it, apologise quickly. And let me say this to men particularly: trust me when I tell you that this first point, eh…will save you from that exte