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Baking cookbooks saw a boom in 2025, with an 80% growth over the past 12 months. That's bucking a trend in cookbooks, which saw overall sales down this year. Brenna Connor, who analyzes the U.S. book market for the research company Circana, said the double-digit growth was a surprise. Instead of going to a bakery to buy a $4 cookie, Connor said she believes more people want to save money by making those cookies at home. Circana also tracks grocery store sales, and Connor says there's been an upt