5.2K views · 165 reactions | LIFE Cereal “Mikey Likes It” Commercial (72) | Flashback N' The Day | Facebook

1972— How about a little 70’s classic commercial for your Tuesday! -John Gilchrist played Mikey in the famous Life Cereal commercial that first aired in 1972. He played alongside his two biological brothers. John was just 3 years old during filming of the commercial. He was born in 1968. ‘Mikey’ remained in commercial rotation until 1986, and the popular ad spot became one of the longest running commercial ad campaigns in television history. Without further ado, here’s Mikey..... | Back to the 7