Learn with Ayush on Instagram: "A Gujarati chemist, Dr. Karsanbhai Patel, created Nirma in memory of his late daughter — a homemade detergent priced at just ₹3.50/kg when Surf cost ₹13. What started from Gujarat soon washed across India, becoming a household name. But by 2000, premium rivals took over. 💡 Emotion builds brands, innovation sustains them. #Nirma, #IndianBrands, #StartupStories, #MadeInIndia, #BusinessLegends, #BrandBuilding, #MarketingCaseStudy, #DesiStartups, #IndianBusiness, #Bu