Menu engineering is the art of designing menus to boost sales & profits! pricing tricks to highlighting star dishes, it’s all about smart strategy. #MenuEngineering 📊 4 Key Steps in Menu Engineeri ⭐ Star: High profit High popularity (your heroes — keep & promote!) 🐢 Plowhorse: Low profit High popularity (optimize cost or portion) 💣 Dog: Low profit Low popularity (consider removing) 💎 Puzzle: High profit Low popularity (train staff to upsell) menu engineering restaurant profit food cost contr

🚀 Boost your restaurant’s profits WITHOUT adding new dishes Here’s the 3-step menu engineering playbook I use: Step 1: Identify your stars – menu items that are popular and low cost. Appetizers, drinks, desserts often win here. Step 2: Build systems that sell them – train and incentivize staff to upsell apps, drinks, desserts the moment guests sit down. Step 3: Use menu design and tech – highlight high-margin items on your printed menu, set smart suggestions in your online ordering or app so gu