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In 1992 Pepsi ran a contest in the Philippines that ended up killing 5 people. The contest was called Number Fever, and the idea was simple: Every evening the news would reveal a winning number, and if you had a Pepsi bottle cap with that number, you won a million pesos. Pepsi had a system in place to ensure that there were only TWO winners each evening. But May 25th 1992, something went wrong... Hundreds of thousands of Filipinos
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