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Emotional Insights That Build Strong Brands: Kevin Perlmutter on Customer Motivation & Brand Loyalty
How do brands create desire in a world obsessed with data, AI, and rational decision-making? In this interview, Kevin Perlmutter — Chief Strategist & Founder of Limbic Brand Evolution and author of Brand Desire — reveals why emotion is still the most powerful force in customer behavior, and why traditional persuasion-based marketing has ...
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